You’ve finally made up your mind to work with a ghostwriter – that’s great. That’s the first big step. However, you are now faced with a new question: What kind of ghostwriting do I require?
Plot twist: ghostwriting isn’t one-size-fits-all. It’s as if each is its own personal clothing size; what fits within the memoir section might not fit within the business section, and what is acceptable in a LinkedIn post is completely off limits for a romance novel.
So, before contacting any ghostwriter for your project, let’s determine which type of ghostwriting suits your needs best and what kind of writer is suitable for it.
Book Ghostwriting
Great for:
- Memoirs or autobiographies
- Business books and how-tos
- Self-help or personal development titles
- Fiction (yes, fiction ghostwriters are a thing too!)
What to expect: A deep-dive partnership. Lots of interviews, outlines, drafts, and revisions. This isn’t a quick project—it’s a full-blown creative journey.
Blog Ghostwriting
You’ve got the ideas, maybe even some bullet points—but you need someone to spin it into a compelling blog post that sounds like you and hits all the right SEO notes.
Great for:
- Entrepreneurs, coaches, or thought leaders building authority
- Brands maintaining content calendars
- Anyone who wants consistent, quality blog content without doing the writing
What to expect: A fast-paced, collaborative relationship. You bring the topics or insights, your ghostwriter delivers polished posts—on schedule.
Speechwriting or Script Ghostwriting
Need to sound good on stage, video, or podcast? This is where a script or speech ghostwriter steps in. They’ll craft words that are meant to be heard, not just read.
Great for:
- Keynote speakers
- TEDx talks
- Podcast hosts
- YouTubers or influencers
What to expect: Snappy, rhythmic, conversational writing. This is about flow, delivery, and emotional punch.
Article or Op-Ed Ghostwriting
Want to land a thought leadership piece in Forbes, The Guardian, or a niche industry magazine? You need a ghost who knows how to write with authority and precision.
Great for:
- CEOs and founders
- Nonprofit leaders
- Experts looking to get published in high-credibility platforms
What to expect: A ghostwriter who knows structure, citations, editorial voice, and how to pitch an idea with a punch.
Social Media Ghostwriting
Yes, even your LinkedIn posts can be ghostwritten—and that’s not a bad thing. A good ghostwriter can turn your daily musings into scroll-stopping content.
Great for:
- Personal branding
- Influencer growth
- Business pages that want personality
What to expect: Short-form storytelling, tight character limits, brand voice mastery, and a quick turnaround.
Email and Copywriting Ghostwriting
Great for:
- Coaches, course creators, and online brands
- Ecommerce shops
- Agencies needing client work done quietly
What to expect: Snappy copy, CTAs (calls to action), and writing that sounds natural while selling like magic.
So, Which One Do You Need?
Ask yourself:
- What am I trying to accomplish with this content?
- Is this about storytelling, authority, sales, or connection?
- Do I want it to sound personal or professional—or both?
Once you know your goal, finding the right kind of ghostwriter becomes way easier. Some specialize in books, others in blogs or copywriting. Many dabble in more than one—but trust me, you’ll get the best results from someone who’s experienced in your specific niche.
Final Thought
Ghostwriting isn’t a shadowy business—it’s a strategic partnership. And just like choosing the right kind of coffee (iced latte or hot espresso?), picking the right type of ghostwriting makes all the difference. Whether you’re ready to publish your memoir, dominate Google with killer blog posts, or give a keynote that brings the house down, there’s a ghostwriter out there for you. At Ghostwriting Services (GWS), we match you with expert writers who understand your voice, vision, and goals—so your message hits home, every time. The real question is: are you ready to find yours?
