Newsletter Writing

newsletter writing book

Newsletter Writing Services

You have your business in place. It is flourishing and your quality content is giving you the mileage you were expecting. You are selling well but suddenly you notice a dip in your numbers and that keeps you up at night.

Questions start popping up in your mind. Who are these people? Did they read everything you posted? More importantly, what piece of your writing do they absolutely not like? As these questions start taking shape, you realize there is more to seo optimized content. Writing compelling content is not enough. Having it reach your potential customers and eventually convert them into paying customers is the ultimate dream.

This is where newsletters come in. Newsletters are bite-sized information chunks that provide your readers with timely news, statistics, data and insights. Newsletters can be physical and digital suited to a business’s needs. Your audience may have an appetite for weekly news consumption or for a quarterly dose of highlights. However, newsletters serve as excellent marketing tools.

Is Email Marketing the same as Newsletter writing?

One of the major tools and important aspect of email marketing strategy is email newsletters. Email newsletters are easy to design and easier to research for. Most email newsletters are sent to a predetermined list collected via forms. The same list is also used for other emails like promotional, retention, transactional, etc.

An email newsletter is a viable option if you have an online product or service. Watch out for open rates of email newsletters and make them as informational as possible, as these can lead to a plethora of experiences for your consumer.

What is a Newsletter Writing Service?

Big businesses usually have in-house content teams handling the weekly newsletter churn. However, if you are a small business or a medium business growing into a large one with a limited budget, you may want to look into outsourcing your newsletter. The expertise that professional writers bring to your business while you handle the daily strategy is exceptional, to say the least.

A newsletter writing service offers custom content that varies with the recipient. Your old customers might be interested in current news, what you have on offer and what direction your business is taking. New customers may be more interested in reading about success stories and seeing your company in the backdrop of the other organizations.   

A newsletter writing service employs exceptional writers who have ongoing experience writing and creating content. These writers work on multiple projects which helps fine-tune their output. Working with a professional writer can give your newsletter and edge.

What are the Benefits of using a Newsletter Writing Service?

When was the last time you signed up for an email newsletter or a course at a site? Did you enjoy the emails you received? If you have been reading them for a while and enjoying the content, they are the reason why you may need to hire writers to do the job for you. The benefits of captivating content cannot be denied. Engaging newsletters keep readers hooked.

  1. You get to publish relevant and up-to-date content regularly. You don’t have to worry about getting stories from people or the industry and following up on the news. Newsletter writers need an outline for each issue, and they work from there.
  2. You get the expertise of a dedicated team that is not influenced by your business or customers. They choose stories that put your brand in perspective. Their writing creates an unbiased version of of your company in the industry among other businesses. Keeping all agendas aside, the writer focuses only your target audience.
  3. Hiring newsletter services are cost-effective. The team can be hired per project or on a retainer. Both prices are negotiable and are affordable for a small business also. Hiring a freelance writer can bring down costs even further.
  4. You create a recognizable brand within the industry. As you dish out quality content in your newsletters with timely delivery, you capture your audience’s attention, resulting in readers and customers loyal to the brand’s mission. This is possible by creating a proper writing process and producing compelling content.
  5. You get higher conversion rates. Like Neil Patel puts it, “Remember you are a guest in their inbox.” This high-priority real estate puts your business front and center on a pedestal in front of your target audience- your customers. Once you are inside the inbox, all it takes is a catchy subject line that will eventually lead to higher click-through rates.

How does Newsletter Writing Work?

Compelling newsletters have a compelling copy that is industry-specific and balances entertainment and information. Create a broad range overtly long email and lose your audience. Create a graphic yet unengaging newsletter, and your click rate will drop. The idea is to produce engaging writing.

The writing process a newsletter involves the following straightforward steps. They can be used for both products and services newsletters:

Create a Topic

It may seem a little daunting in the beginning to write a never-ending newsletter. What if you run out of ideas? What if your writer hits writer’s block?

While it’s possible to hit writer’s block, a newsletter consists of the latest news, happenings, and updates around your business. As long as your business thrives, you will have something new to tell your audience and your writing team will have sufficient ideas.

Some simple ideas for your email newsletters can come from your blog posts, press releases, white papers, case studies and infographics. As long as your target audience reads it, you can include it in your newsletter.

The Structure of a Newsletter

A newsletter can be 100 words or 10,000 words as long as that word count is engaging. Here, a tip is to keep it concise and relevant and push your reader to take the intended action.

Let’s see what the structure of an email newsletter looks like. The same can be used for a physical newsletter also. However, a physical newsletter would be better drafted in a brochure or pamphlet, lending it better readability.

Subject and Sender

The sender email and subject lines are the pieces of content your reader encounters as soon as your email newsletter lands in their inbox. Make this first connection count.

Use a formal sender name that ends with “@yourbusiness.com” to add a formal tone to your newsletter.

An attractive and informative subject line written in short form gives the reader a snapshot of what to expect. Steer clear of clickbait subject lines and subject lines that are too short for clarity.

Body

This is where you set out your story and newsletter design. Expert writers know exactly where and how to place the content, which flows freely. Each article will be placed in a visually separate space in the email newsletter. This will be consistent throughout the issues. The colors and themes will match the core messaging in the newsletter.

Each email newsletter will have a share button. Furthermore, each story can have a share button. Stories can also have a human element with pictures of writers where needed.

The call-to-action buttons will be displayed prominently. Whether the email newsletter ask the reader to purchase, subscribe or donate, these buttons or links will be displayed visibly.

Scheduling an Email Newsletter for optimal delivery

Once your writer has written the content for the newsletter, the newsletter design is finalized and it is proofread for errors, it is ready to be scheduled. Once sent out to a group of people who have opted in, your audience will expect it again after a certain time interval.

Work out a time interval that you think your audience would be happy to receive the email newsletter. Make sure that interval also allows your writers to compose unique content.

How do I find my Target Audience?

Any digital marketing and advertising service will tell you the importance of designing a content marketing strategy. The main aim of any marketing strategy, whether traditional or email marketing, is to connect with a relevant audience through engaging content and achieve sales.

Similarly, newsletters require a target audience interested in receiving industry-specific news bites. Imagine sending fashion buzz to a tech nerd or vice versa. Your news would fall on deaf ears and blind eyes that don’t see its relevance.

You can use the following best practices to round-up relevant audiences for your newsletter. Alternately you can outsource this function to your newsletter writing service who would be glad to set this up as a sales funnel on your website.

  1. Create informational content on your website. Write blog posts or content for other websites and share it across different social channels. If you are a brand selling products or services, create an email or a series of emails to promote sales and offers exclusive to your customers. Position yourself as an authority on the content you are creating.
  2. Ask for email addresses. Create a funnel on your website or a separate landing page. Make sure you are creating excellent content leading to the sign-up page of the newsletter. You can also add a sign-up link inside your regular emails and the newsletter and give your current readers the option to share the newsletter. If you are going to great lengths to create a fantastic newsletter, add ways to increase your readership.
  3. Design an editorial calendar. This calendar would be accessible to your newsletter writing team and you. Plan out the following 3-5 issues of your newsletter ahead of time, keeping in view your readership. Make sure you have a little leeway for events that could pop up and need to be covered on a timely basis during two issues.
  4. Think and brainstorm what you want each issue to achieve. Have your team work around this outcome. Curate stories that build towards the outcome. For example, if your issue targets customer service, round up stories about great customer service and offer discounts.
  5. Create a newsletter that can be read on any device. 85% of adults in the US use mobiles to read the news. More than 70% of people use mobiles to check their emails. If your newsletter is not mobile-friendly, you will be losing out on a chunk of your prospective customers. Once you have people sign-up for your newsletter, your target audience is defined and narrowed down. The sign-ups are the only audience willing to listen to what you have to say. Make it worth their while.

Is there a standard way to write a Newsletter?

Most email newsletter software asks you to start with the sender and subject line and then add in the content and design of the newsletter. However, no rule stops you from designing the newsletter first and adding the content afterward. The content layout depends on the business requirements.

With the advent of new and improved software, content can be laid out in the most eye-catching manner. After the header, which usually has the business logo and any offers the business wants to showcase, the recipient is addressed first in the newsletter. The context is added next, after which the call to action is inserted.

A physical newsletter is designed in a booklet or a brochure with the title and company logo on the first page. The content is on the following pages, and the contact information is on the last page. A variation to this can be adding contact information in the footers of all internal pages. However, the standard format for physical newsletters is generally unchanged.

What type of Newsletter writing services are available?

Newsletters are used by people who have blogs, e-commerce stores and business of any kind. The primary purpose is to promote a product or service to an individual. This makes newsletters an indispensable tool for marketing consultant.

All newsletter writing services write one or all of the following letters which only differ slight in their writing styles and functions:

  • Curated e-newsletters. These newsletters are enjoyed by people who love reading content dispersed online. Your readers may enjoy reading content about a specific topic from different angles. You can opt for curated e-newsletter writing services and have one designed.
  • Blog type e-newsletters. If your business has informational blogs, you can add excerpts from those blogs into a newsletter. Writing this newsletter brings the added CTA from blog posts into focus.
  • User-generated e-newsletter. This newsletter brings your users into focus. Ask your users to review your product or brand and create a newsletter that focuses on them.
  • Promotional e-newsletter. People love receiving discounts. Create a newsletter that promotes your business with sales and discounts and deals.
  • Visual e-newsletter. These newsletters are highly graphic with a focus on images. The content portion is embedded mainly into the visuals. Create a newsletter that engages your audience better.
  • Events e-newsletters. These newsletters invite your email lists to specific events. If your business hosts specific events, opt for this newsletter.

Lastly, the hybrid newsletter is a favorite of all writing services. It incorporates all styles with space allotted to each in a single newsletter. You can also add different newsletters to your editorial calendar. For example, your newsletter can be hybrid one issue and blog-type the next. As your writing service to design a campaign for you.

Let’s quickly dive into some frequently asked questions about newsletter writing services.

Our Newsletter Writing Service Features

We’ve written many engaging newsletters for our clients that have successfully improved conversions and nurtured their existing customers. Our professional ghostwriters specialize in providing the following features.

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Faq

Frequently Asked Questions

The services offer fresh content. As soon as you book an order, we assign you a writer who works on your brief. The writer gathers relevant data and starts creating your newsletter.

The process is about 2-4 days. Depending upon the writer's availability, the number of emails booked, word count, and research required, the number of days may vary.

There is no defined number of words per order. You can discuss your project with our team and we will advise you on how to go about the word count. You can view the updates and track the progress on our website and request changes. We welcome constructive feedback.

You can send us your final draft back. We offer unlimited revisions, but promptly tell us about your concerns and send in a request as soon as you notice an inconsistency. Once our writers have acknowledged your changes, we will submit a revised draft for consideration.

All our newsletter writers have years of experience writing newsletters and crafting long form content. Our expert writers come from professional backgrounds of editing and writing. This gives our writers an edge. They have exceptional research skills and good turnaround time which makes them an indispensable asset. All newsletter writers have experience in creating content marketing campaigns writing industry specific content that eventually helped in nurturing leads and drive traffic.

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